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2003
MANHATTANCAP.COM
Challenge
As a merchant banking and corporate
strategy hybrid with international reach,
manhattanCAPITAL needed an online presence
that would cater to visitors from across
the globe.
Solution
Rayhawk launches a web site that features
a high-impact splash page that provides
a potent first impression. With a unique
Flash-driven menu system, the splash
page is both immediately engaging and
distinctive. As you browse through the
site, each page has its own personality
and an animated title banner that tells
a story. These animated title banners
help to showcase the contents of each
page.
Results
Manhattancap.com resonates with powerful
visuals and universal appeal. The site
clearly highlights manhattanCAPITAL’s
commitment to helping startups grow
into established players. Furthermore,
as a brand re-enforcement measure, the
sextant icon is innovatively deployed
across the site in both animations and
imagery.
Quote:
“Throughout the site, imagery
of office interiors have been deployed
to represent the diverse companies that
manhattanCAPITAL supports with it’s
international clout and strategic alliances.”
Jack Young, Web Developer, Rayhawk
Corp.
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2002
ANDRESENDIGITAL.COM
Challenge
As a premiere pre-press studio Andresen is
a powerful creative force and it was absolutely
essential to represent that in their web site.
Solution
Inspired by Andresen’s portfolio, Rayhawk
develops a site with imagination and originality.
From the moment the site launches, you are
greeted by a high-energy animated splash page
that features imagery of Andresen’s
award-winning work and a pulse-pounding beat.
Browsing through the various pages quickly
reveals that each page has its own “personality”
provided by a looping animation in the top
left corner.
Result
Andresendigital.com is a clear example of
Rayhawk’s leadership in the online arena.
The site uses motion graphic elements to draw
visitors into a futuristic world of pre-press
– a world envisioned using the most
advanced graphic software. Satellite controlled
billboards and retinal eye scans, are just
a few of the visionary concepts that help
position Andresen Digital as a technologically
advanced pre-press provider.
Quote
“When it came down to price/performance
ratio, Rayhawk was simply without peer. While
the performance of Rayhawk’s [asset
management] architecture alone would be worth
their development costs, the competency and
beauty of the design simply exceeded all our
expectations.”
-Michael Galvin, Director of Technology,
Andresen Digital Pre-Press
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2002
WORKINJURYONLINE.COM
Challenge
To create a web site that serves as a conduit
for people seeking medical care and legal
representation.
Solution
Rayhawk launches a compelling and informative
site that allows companies to list their centers
at workinjuryonline.com.
Result
Workinjuryonline.com allows victims of work-related
injuries to search for centers in their vicinity
by simply submitting their zip code. In essence,
the site empowers people who are fighting
to get their life back on track.
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2001
CRAVEFOODS.COM
Challenge
Crave Enterprises had grown into exciting
new arena that were not reflected by their
old site.
Solution
Rayhawk develops the new cravefoods.com with
animated title banners and a global look and
feel. To accomplish this Rayhawk’s graphic
designers used powerful food photography and
juxtaposed these images against the backdrop
of captivating locals from across the country.
Result
Cravefoods.com has that rare ability to leave
visitors with a positive feeling about Crave,
even if they don’t read one line of
text about the company or its products!
Quote
“Since the launch of the new cravefoods.com,
we have received overwhelmingly positive feedback
about it. This site looks so appealing to
the eye that it makes you want to know more
about our company and its products. Now that
is phenomenal!”
-Riaz Surti, President, Crave Enterprises
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2000
POTTERYBARN.COM
Challenge
Potternbarn.com needed information architecture
services to drive the latest rendition of
the site.
Solution
Rayhawk helps deliver a high-impact web site
with a perfect blend of targeted branding
and sound information architecture.
Result
By lending its expertise to potterybarn.com,
Rayhawk makes a positive impact on the site’s
navigation system and usability.
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1998
US.PORSCHE.COM
Challenge
Eurotel New Media plans to launch the US version
of Porsche.com
Solution
Rayhawk’s prinicipals work with Eurotel
to develop us.Porsche.com.
Result
Just like the cars it features, Porschešs US web site is a cutting edge combination of form and function.
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1998
BMWUSA.COM
Challenge
BMW sets out to be one of the first companies
to offer customers the ability to build their
dream car online.
Solution
Rayhawk’s principals work with Fallon
Interactive to deploy the “Build you
own BMW” online experience.
Result
For the first time, BMWUSA.com visitors are
able to create their very own “virtual”
Ultimate Driving Machine.
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