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2003
CRAVEROLLS PACKAGING SYSTEM
Challenge
As Crave’s line of frozen foods
continues to grow, the packaging system
needed to be revitalized to accommodate
a larger family of products.
Solution
The first product to get “repackaged”
is the Zesty Chicken CraveRolls. It
features new product photography, graphic
design, and content. Over the next 6
months, the new packaging solution will
be rolled out across the entire Crave
frozen food line.
Results
CraveRolls new packaging is brought
to life with meticulous graphic design
and the integration of Rayhawk’s
content elements. It is a compelling
combination of color, design, imagery,
content, and typography that accurately
positions CraveRolls to succeed against
the competition.
Quote
“The new packaging system does
more than just captivate consumers -
it strategically positions the entire
product line, strengthens the CraveFoods
brand, and extends Crave’s retail
presence. All these elements synergistically
drive sales – and that is what
brand management is all about.”
-Riaz Surti, President, Crave Enterprises
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2003
MANHATTAN CAPITAL PARTNERS CORPORATE BROCHURE
Challenge
To provide Manhattan Capital Partners with
a new brochure that would highlight their
global merchant banking and corporate strategy
expertise.
Solution
manhattanCAPITAL’s ’03 corporate
brochure system delivers an emotively contextual
branding that promotes trust and credibility.
Result
The new brochure is both informative and elegant.
It builds a positive perception and helps
manhattanCAPITAL achieve the desired positioning.
Quote
“Rayhawk worked closely with us on this
project to produce a print campaign that exceeded
our expectations. Beyond provided exceptional
copywriting and editorial services, they were
very proactive about designing a brochure
that was both appealing and cost-effective
to reproduce.”
-David Liu, Principal, Manhattan Capital
Partners
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2003
TRUEVIEW RADIOLOGY STATIONARY SYSTEM
Challenge
To produce a stationary system that was in-sync
with TrueView’s branding.
Solution
A comprehensive print collateral system that
makes intelligent use of the corporate identity.
Result
TrueView’s stationary increases brand
awareness and penetration.
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2002
CRAVEROLLS HEARTY BEEF ONE-SHEET PRINT CAMPAIGN
Challenge
To produce an effective Point-of-Purchase
resource for the newest member of the CraveFoods
family – the Hearty Beef CraveRoll.
Solution
A compelling one-sheet that wets the appetite
and stimulates impulse purchases.
Result
Sales are up, brand awareness is increased,
and product perception in enhanced.
Quote
“This one-sheet print campaign is visually
engaging to the point that it influences consumer
behavior. It also integrates perfectly with
the rest of Crave’s Point-of-Purchase
systems and our broader branding initiatives.”
-Riaz Surti, President, Crave Enterprises
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2002
SKECHERS PRE-PRESS DIGITAL ASSET MANAGEMENT
SYSTEM
Challenge
Andresen Digital, a premier pre-press firm,
manages the production and deployment of vast
print campaigns for clients such as SKECHERS
USA. One of the inherent challenges facing
a massive print campaign is the complex logistics
behind delivering all the content to a vast
array of advertisers.
Solution
Andresen Digital licenses Rayhawk’s
advanced digital asset system, which allows
them to maintain an entire content library
online. The system will be first used by SKECHERS
USA to manage the domestic deployment of their
print campaign.
Result
Companies
like SKECHERS are able to browse online samples
of specific print content, search the library
via a robust search engine, download media,
place orders for specific content, and track
those orders throughout processing, fulfillment,
and delivery.
Quote
“SKECHERS print campaign has an impressive
scope. With a focus on product-driven imagery,
SKECHERS’ Spring ’03 print ads
will appear in over 100 magazines a month
with collages highlighting the lines’
latest styles. With Rayhawk’s new asset
management system in place, Andresen is well
positioned to serve all the needs of such
an aggressive campaign.”
-Michael Galvin, Director of Technology,
Andresen Digital
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2001
CRAVEFOODS STATIONARY SYSTEM
Challenge
To produce a stationary system that was in-sync
with CraveFoods’ branding.
Solution
A comprehensive print collateral system that
makes intelligent use of the corporate identity.
Result
CraveFoods’
stationary increases brand awareness and penetration.
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