Our comprehensive brand development methodology yields consistent results and competitive advantages for our clients. Utilizing a renowned blend of research, strategy, and creativity, we carefully refine your brand to become an important influence on your consumers and have a profound impact on your success.
We start by scrutinizing the existing marketplace, and then delve deeper into the factors that influence brand preference in that marketplace. This probing process allows us to identify the ideal perception and position your brand should attain relative to its competitors. Once the positioning strategy is established, it will guide our naming and design efforts towards brand differentiation.
Based on the knowledge we gain through discovery and strategy, our professionals will create names that are unique and descriptive.
To help realize this potential we develop world class identity design concepts, each unique and intimately aligned with the positioning strategy we have established for your organization. The appeal of each concept often promotes indecisiveness which is why we go to the public for feedback.
That is why Rayhawk conducts surveys and focus group sessions to determine how the names and identity concepts we generate are perceived by a wider audience. Through this process we are able to evaluate each name’s linguistic properties such as readability (will consumers read the name properly?) and phonetic integrity (is the name written as it sounds?). We also evaluate each identity’s visual appeal and ability to form a positive, memorable impression.
What is left should be a short list of viable names and identity designs from which we will help you select your new brand. Once the choice is made your new brand may still have to go through several rounds of revision to insure its appearance will be consistent across all key visual mediums. When ready to launch, your brand will be differentiating, influential, and memorable.
Rayhawk will assist you in registering your trademark with the United States Patent and Trademark Office (USPTO). Rayhawk handle all aspects of protecting your newly created brand against unlawful use and other potentially costly and harmful brand attacks.
Rayhawk’s brand managers implement the best practices to protect the ongoing investment you will make to nurture and grow your brand’s value.