RAYHAWK COMPLETES INDUSTRIAL COMMERCIAL FOR TRUEVIEW RADIOLOGY

DATELINE: Irvine, California – May 12, 2003
CONTACT NAME: H. Haque, V.P. of Production
URL: www.rayhawk.com

Irvine, California – May 12, 2003 - Rayhawk Corporation (RAYHAWK.COM) has completed TrueView Radiology’s (TrueView) first industrial commercial. The commercial, titled “Position of Pain”, will be used by TrueView to help promote awareness about their weight bearing, positional MRI facilities.

TrueView’s technology specifically caters to the needs of medico-legal evaluation in worker’s compensation cases. With this in mind, Rayhawk anchored the commercial around an industrial accident that occurs early in the presentation. Through the eyes of frustrated patients, the viewer is made to experience the limitations of traditional MRI scanning. By juxtaposing these limitations against the unique capabilities of TrueView’s diagnostic technology, the commercial highlights a key strength – the ability to scan patients in the position of pain.

“Through a well orchestrated production, Rayhawk has demonstrated TrueView’s leadership in musculo-skeletal diagnostic imaging,” says Sana Khan, MD, TrueView’s C.E.O. “The commercial skillfully explores various aspects of TrueView’s technology including our ability to scan patients in positions that elicit pain, to elucidate pathology that was missed by prior non-weight bearing traditional studies, and to accommodate oversized patients who weigh up to 500 lbs.”

Aimed primarily at strengthening TrueView’s referral network, “Position of Pain” will be distributed on DVD directly to orthopaedic surgeons, chiropractors, neurologists, and attorneys.

About TrueView Radiology Centers
TrueView caters to the specific needs of medico-legal evaluation in worker’s compensation cases, full body scanning and health wellness diagnostics. TrueView has acquired the first five standup MRIs in Southern California from FONAR, whose technology allows for quicker scan times and better image acquisition. With a strong referral network of over 150 orthopaedic surgeons, chiropractors, neurologists and attorneys, TrueView is focused on the underserved niche market of worker’s compensation patients.

About Rayhawk Corp.
In 1999, a team of brand developers, graphic designers, and special effects wizards, joined forces to define the future of marketing. The result is Rayhawk Corp., a privately held company located in Southern California, dedicated to creating state-of-the-art, high impact media.

Today Rayhawk has rapidly grown into a full service branding management house with the capability to deploy print, packaging, commercials, and web campaigns, but the mission remains the same - to create high caliber strategy-driven media and make these resources available to companies that desperately need brand building.