SKECHERS USA MANAGES PRINT CAMPAIGN ONLINE WITH RAYHAWK’S DIGITAL ASSET SYSTEM

DATELINE: Santa Monica, California – February 24, 2003
CONTACT NAME: H. Haque, V.P. of Production
URL: www.andresendigital.com

Santa Monica, California – February 24, 2003 - Rayhawk Corporation (RAYHAWK.COM) announces the launch of Andresen Digital’s (Andresen) online asset management system. The system will be first used by SKECHERS USA to manage the domestic and international deployment of their extensive print campaign.

Print advertising is the central component of SKECHERS’ innovative marketing strategy. Andresen Digital helps propel SKECHERS’ print content by providing high-end pre-press services. The result is a diverse campaign that effectively reaches SKECHERS’ wide demographic. One of the inherent challenges facing such a massive print campaign is the complex logistics behind delivering all the content to a vast array of advertisers.

Today Andresen Digital has the capability to manage this deployment online with an advanced Rayhawk digital asset system. This system allows Andresen clients to maintain their entire content library online. Companies like SKECHERS are able to browse online samples of specific print content, search the library via a robust search engine, download media, place orders for specific content, and track those orders throughout processing, fulfillment, and delivery.

“SKECHERS print campaign has an impressive scope. With a focus on product-driven imagery, SKECHERS’ Spring ’03 print ads will appear in over 100 magazines a month with collages highlighting the lines’ latest styles, “ noted Michael Galvin, Andresen’s Director of Technology. “With Rayhawk’s new asset management system in place, Andresen is well positioned to serve all the needs of such an aggressive campaign.”

When developing the digital asset system, Rayhawk took measures to ensure that Andresen’s clients could get access to their content through an online application that is specifically branded to make them feel at home. As a result, SKECHERS’ personnel who use the system are greeted by design elements that breed familiarity and create a positive user experience.

In fact, SKECHERS’ online library features a unique animated campaign that Rayhawk created specifically for the digital asset system. The campaign titled “Be Different, Be Yourself” was created by Rayhawk designer Jack Young and features SKECHERS’ customers participating in extreme outdoor activities. “It sends a clear message that SKECHERS’ customers are as unique as the shoes they wear,” proclaimed Mr. Young. “It also helps establish that there is a SKECHERS shoe for every lifestyle, even the most extreme and demanding ones.”

About SKECHERS USA
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets branded footwear for men, women and children. The Company offers a balanced assortment of basic and fashionable merchandise, which is sold to department stores and specialty retailers, as well as directly to consumers through company-owned SKECHERS retail stores and e-commerce. A global concept, the Company sells its product in more than 100 countries and territories throughout the world. For further information on SKECHERS, please visit the Company's web site at www.skechers.com or call the Company's information line at 877-INFO-SKX.

About Andresen Digital
Andresen Digital has been a family tradition for more than a century. In 1880, Thormond Monsen, the Great Grandfather of current owner, Andrew Logan Andresen, Jr., started what was to become the largest Typographic business in the United States.

Today, Andresen Digital continues the rich traditions of the past. Precision, vision, and excellence have allowed the company to become a premiere pre-press facility with locations in Santa Monica, San Francisco, and Phoenix. Highly skilled employees and the latest technology have enabled Andresen to serve advertising agencies, design studios, and both the television and motion picture industry.

About Rayhawk Corp.
In 1999, a team of brand developers, graphic designers, and special effects wizards, joined forces to define the future of marketing. The result is Rayhawk Corp., a privately held company located in Southern California, dedicated to creating state-of-the-art, high impact media.

Today Rayhawk has rapidly grown into a full service branding management house with the capability to deploy print, packaging, commercials, and web campaigns, but the mission remains the same - to create high caliber strategy-driven media and make these resources available to companies that desperately need brand building.