MANHATTAN CAPITAL PARTNERS GET BRANDED

DATELINE: Santa Monica, California – December 20, 2002
CONTACT NAME: H. Haque, V.P. of Production
URL: www.manhattancap.com

Santa Monica, California – December 20, 2002 - Rayhawk Corporation (RAYHAWK.COM) has completed a corporate identity development project for Manhattan Capital Partners (manhattanCAPITAL). manhattanCAPITAL was formed in 2001 from a potent combination of merchant banking and corporate strategy. Since it’s conception, manhattanCAPITAL’s ever-growing financial network has produced a firm with international clout. With this rapid expansion, manhattanCAPITAL needed a strategic marketing campaign and selected Rayhawk as its brand management firm.

Accordingly, Rayhawk signed on with manhattanCAPITAL last month to provide a comprehensive branding system including corporate identity, editorial and copywriting services, print campaign, and online presence.

Today Rayhawk has completed the first phase of the initiative by delivering manhattanCAPITAL’s logo. After several rounds of feedback and refinement, Rayhawk deployed a logo known internally as the “sextant.”

The sextant is an old-fashioned global positioning tool, used to help seafarers cross the oceans. This navigational instrument contains a graduated 60° arc, used for measuring the altitudes of celestial bodies to determine latitude and longitude. While based on the same optical principle as Hadley's quadrant, the sextant is usually made of metal, with a nicer graduation, and telescopic sight.

“When you consider what manhattanCAPITAL ultimately does for its clients and investors, you realize why the sextant is such an apt icon,” said Han Haque, Rayhawk’s leading brand manager. “With strategic alliances across the globe, manhattanCAPITAL helps clients transcend cultural differences and barriers to entry. In essence, they navigate people and ideas across the seas to a new destination.”

Rayhawk will deploy two versions of the icon across the entire branding system. The principal corporate identity will have a two-dimensional illustration of the sextant. Rayhawk has also licensed manhattanCAPITAL a 3-D model of the icon as a secondary brand-building element. The two icons will be deployed across various media in a synergistic manner that will increase the new identity’s penetration and widen brand awareness.

With the corporate identity in place, Rayhawk has turned its attention to completing the rest of the branding system. Rayhawk expects to have manhattancap.com online in the first quarter of 2003. The site’s launch will coincide with manhattanCAPITAL’s new print campaign going to press.

About Manhattan Capital Partners
manhattanCAPITAL was forged in 2001 from a potent combination of merchant banking and corporate strategy. Today manhattanCAPITAL stands as a hybrid that seeks out emerging opportunities that would not only benefit from capital, but also gain strength from strategic alliances and marketing methodology.

With the international clout to transcend cultural differences and “barriers to entry”, manhattanCAPITAL can help companies find a home in regions as diverse as North America, Europe, Greater China, the Middle East, and South Asia.

About Rayhawk Corp.
In 1999, a team of brand developers, graphic designers, and special effects wizards, joined forces to define the future of marketing. The result is Rayhawk Corp., a privately held company located in Southern California, dedicated to creating state-of-the-art, high impact media.

Today Rayhawk has rapidly grown into a full service branding management house with the capability to deploy print, packaging, commercials, and web campaigns, but the mission remains the same - to create high caliber strategy-driven media and make these resources available to companies that desperately need brand building.